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Writing Responsible Product Listings

Create useful descriptions without unsupported potency, medical, legal, or effect claims.

Use verified facts

Prioritize format, size, count, ingredients, batch identifiers, and laboratory values supported by current records. Attribute cultivar or terpene information when supplied rather than presenting assumptions as facts.

Avoid promises

Do not claim a product treats disease, guarantees an experience, is legal everywhere, or will pass every test. Separate descriptive supplier language from independently verified information.

Maintain the listing

Review copy when the batch, formulation, hardware, packaging, supplier, or law changes. Archive replaced information so inquiries can be traced to what visitors saw.

Editorial boundaries

This is general educational material, not a sponsored recommendation or a guarantee of safety, legality, value, availability or business results. Examples and planning questions are distinct from verified outcomes. See our editorial standards or send a correction.